How To Use Technology To Boost Your Business Performance

January 9, 2020 in Cultivate, Startups

In the list of things that make a business to prosper, perhaps technology has today found the topmost place. In this age of science and technology, you can make the best use of technology for executing your business goals. Technology helps entrepreneurs keep everything in an order as well as ensure the best check and balance.

Technology in business

Invest in productivity software

Many things can create a block in the employees’ performance. It is very difficult to implement new strategies every day. Invest in the right kind of advanced software that can work fast with no errors. Such software help increase productivity by improving the performance.

Stay connected to your customers

Successful businesses must find ways to stay connected to their customers 24 X 7. A superior customer service can help attract and satisfy targeted people. Establish an online communicative environment to take the orders as well as solve the client problems.

Create a great website

Today most searches for businesses happen online than offline. Have a user-friendly website and implement the best SEO practices to increase the visibility of your business.

Use technology to evaluate your employees’ performance

It is necessary to compare and evaluate your employees’ performance by using the right kind of software. Compare their performance month after months and motivate them in order to boost up sales. Make some internal changes to get the most from them depending on how productive they are.

Take advantage of crowdfunding option

Capital is the basic requirement to start a business. Today no more are many entrepreneurs thronging at banks for getting business loans. You can project your business vision online using technology today to attract crowdfunding.

Benefit from Blockchain software

Companies make use of Blockchain software to keep the record. The inability to keep a proper record can lead to disorder. Blockchain can help verify and record this transaction. Use of Blockchain can help you rule out the need to depend on brokers who prove to be very expensive. By moving to Blockchain software you can save enough money to invest back in your business.

What Distinguishes a Startup from a Traditional Business

September 3, 2019 in Cultivate, Uncategorized

What does it to take to make or call a startup a successful one? Is it only the financial goals, if met, will be instrumental in making a startup successful or are there any other measures or parameters that should be considered?

If finance is the only thing, then why it is anyway different from a traditional business? Why give it a fancy name and worry about analyzing it?

If finance is not the only thing, then what else could be considered worthy enough to be considered?

On a simple but a bit deeper analysis, we will find few things that distinguish a startup from a traditional business:

  1. One of the broader definitions of a ‘startup’ includes the impact that it should have on the world rather than simply making money. You check out any founder or co-founder of a successful startup across the world, they will aver that their first ambition was to do something that could change the world.
  2. The startup works on the motive and objective of keeping their customers happy—the customer always is the priority, while for a traditional business this may not be true.
  3. For a lot of the entrepreneurs, a successful startup means that they get to spend time with their family members and friends. The ability to have the ‘me-time’ or ‘we-time’ is all they count as currency.
  4. Freedom of time, freedom of location, financial freedom, and even creative freedom often counts as a success for a lot of entrepreneurs when they plan to build a startup.

Now, if you look at a traditional business unit, you will notice that all the above things may be lacking or ignored for the sake of making money alone. In a traditional business unit, money, profits, financial gains are everything and there hardly any room for innovation and creativity.

How To Set Your Start-Up To Rolling Without Quitting Your Job

July 16, 2019 in Cultivate, Startups

The early days of starting, stabilizing and running a start-up can be intimidating. You are prone to experience a lot of sleepless nights, financial difficulties and self-doubt. However, this hectic responsibility does not mean you can straight away quit your job and plunge into your dream venture.

Shifting from an employed to the self-employed phase of life is a high-risk decision which you must do with great care. Here is a way to get started with your start-up without quitting your job.

It is not yet time to quit your day job

Day jobs help develop some amazing skills which you can apply in your start-up. Further, you also learn to be more communicative and productive too. Your mentors at the day job can be your role models to teach you how to accomplish your goals. Know that even a negative experience helps to mold yourself. You learn teamwork and how to be flexible, which are great skills for an entrepreneur.

Venture into a side project

Whenever you take up a new project, you learn something related to marketing, product development, usability, customer support, and sales. They let you test your ideas and check where they go. Sometimes, the side projects can help you make some good extra income too.

Share with the crowd

Sharing helps in creating an audience base for you. Share some useful content on social media channels. Valuable content will attract visitors and later, you can leverage your followers to buy your products and services.

Learn from experts

Today we have access to expert resources. You can immensely benefit from videos, blogs, online courses and learn anything and everything you want. The Internet is today your prime educator. Many people learn how to stabilize their business while being on job only with the help of successful online resources.

Stay abreast of emerging technologies

To be successful, you must always stay in line with the emerging technologies. Invest in new technologies and take advantage of their potentials for your success.