The most important concern that every UI designer confronts is choosing the right color for the user interface. While no particular idea can work all the situations, the best solution will depend on several factors taking into account the user expectations, business objectives, market scenario and the current trends in designing. Here are a set of guidelines to choose the best UI color.
What factors must govern the UI color choice?
- Legibility and readability: The ability to clearly see the content given in the text. Readability also defines how easily the users can read through the content.
- Accessibility: This factor will otherwise mean the capability of the web or mobile interface to reach out as many people as possible and assure a great functionality without any discrimination.
- Clarity: This aspect corresponds to the ability to distinguish the important details on the page or screen. This aspect will also include the intuitiveness of navigation and also the visual hierarchy.
- Responsiveness: This will mean the stylistic aspect of the design across multiple devices since the color scheme can impact the shape, color and copy perceptions.
- Environment: Concerns such as whether the predominant use is under the natural light or the badly lit environment. This will decide whether to deploy a dark background or a lighter one.
Checklist to fine tune the UI color selection process
- List out the objectives the interface needs to meet as it is visually driven and the right deployment of the background is crucial to assure a stylish and luxurious look.
- Understand the target audience and ascertain what they expect to get from the interface. This can set the solid base for a highly useful and attractive interface.
- Study the competition so that you can create an outstanding interface that can really stand out from the rest of the current market.
- Test it on various screens and under diverse conditions to find out the positive as well as negative sides of the color scheme.
The world today is using a wide range of software products. Every product is designed following an idea of how much interface is good enough. While some creations make it minimal, some look forward to going all out. For the question how much interface is perfect for a software product, there cannot be a universal answer since the context of every product is different from the rest. However, here are the top considerations that can help decide the right interface dimensions for a new software product.
The task the user engages in
Different tasks need different interface size. Different tasks call for different “amounts” of the interface. The users must get everything they require and nothing that they will not need. There must not be any distractions since they already have many on their phones and other tabs in their browsers corresponding to different social media sites. Hence when the interface gives the customer everything they require and nothing more, then it can be successful.
What the users need to accomplish the task
Examine the nature of every task independently. During every moment of the user’s experience, reflect on what can maximize their outcome. Strictly confining to what the user needs will help provide a great base for deciding on the interface.
The insights are drawn from user feedback
Closely studying the user feedback is the best way to decide how well the interface will suit the user needs and expectations. Look deeply into the analytics and explore the completion rate. See if the completion rate can be increased. Running user testing is a great way to gather their feedback regarding those tasks. This will help decide if the interface is working perfectly or it must be scaled up or down to make it better.
If you have been designing products and features for your clients, you already know that visual appeal is everything when it comes to creating a good design, but is that all? Is there nothing beyond the colors and drawings that you work with? Do you like to create a scheme that has limited consideration of the type of the product and even the specific business requirements that the client may have?
Well, designing for a product is more than simply visual artistry because it is you who will be making sure that the functionality and usability of a product become easier and smooth for the users. It is your creativity and understanding of the product that will enhance its appeal to the users—the degree of ease will also be delivered through a good design.
So, as a designer, you hold the key to building a good interface connecting the product and the user.
Some considerations you have to make before designing an interface:
- Does your design solve problems and make it easy for the users to use the product?
- Is it feasible for the client to develop your design or is it going beyond the scope of resources or the budget that the client has?
- Are the visual elements rolling over the usability factor?
- Is it unique or are your creating look-alikes of other products?
All the above considerations will be significant for every product that you work with. Every company or client will have a different set of requirements, vision, and the resources to develop and implement the design that you will be building. So, as a designer, you need to think beyond the education and experience that you have, and almost think as a product manager or wear the shoes of the client itself.