What NOT to Do in the Website Maintenance Industry

January 16, 2021 in Education

So, you just invested a sizeable chunk of resources in building a mobile responsive website to draw in traffic for your website. With this in place, you need not worry about website maintenance for the next couple of years.

Get this thought out of your mind right away.

What not to do with website maintenance

Your website is the foundational base of your online business presence. Without a functional and up to date website, your business will suffer. In today’s business world, the website is the first point of call for anyone interested in learning about your business, purchasing your product, or looking for your business contact information.

This is more reason why you need to pay ample attention to website maintenance. While there are routines, there are also what not to do when carrying out website maintenance.

In this post, the focus will be on the issues to avoid when carrying out website maintenance.

1. NOT Scheduling Regular Maintenance

We are not talking about backups here but website maintenance, which cannot be largely automated. Maintenance of a website requires time, technical know-how, and discipline. Interestingly, website maintenance may not consume more than a quarter of an hour.

However, find yourself skipping regular website maintenance. You’ll find yourself having to squash bugs and deal with other unforeseen issues.

The happiness of your customers is hinged on the functionality and bug-free performance of your website.

2. NOT Backing Up Enough

If all you got is one copy of your data, then you don’t have data. There is a possibility that you can lose the data in an instant. What now happens when you lose the single copy of data, and there’s no backup?

Yes, your host is likely to keep a backup of your website; what stops you from having your won backup rather than relying on someone else to bail your out in the event of data loss?

It’s wrong for you not to set up automatic back-ups and keep them in different versions. Back up weekly and keep three months worth of back-ups.

3. Trying To Reinvent The Wheel

Regardless of how sure you are of your skills, don’t try to build anything from scratch in solving a problem. Yes, you think whoever wrote the initial code must be an idiot, and you can come up with something better before the close of work, don’t do it.

Rather than being overwhelmed by the problem, take a breather by walking away from your keyword. A custom-coded solution is not always what you need for every problem thrown your way.

Let’s even say you can do it better. The question is, are you being made to come up with a solution from scratch?

4. Keeping Outdated Contents

While there may be plenty of reasons why you should not skip website maintenance, keeping outdated content on your website should be one of the biggest. Never at any point, should you leave outdated information on your website.

You will be doing your website great disfavor if visitors cannot find the right information. Not to forget that search engines will penalize you if you don’t refresh your content often.

By keeping outdated content, your conversion rate will take a hit for it.

5. Skipping Analytics

It’s about being able to identify problems with your website, including the opportunities. When you now decide to skip reviewing your analytics, how will you be able to identify these?

With the analytics, you’ll see areas of improvement for your website. When you notice dwindling traffic, the analytics could offer an inkling into what’s wrong.

There’s no one size fit all approach to understanding analytics but never skip the data.

Final Thoughts

After investing in a functional website, you should not neglect the importance of website maintenance. It’s the only way to keep your website running and driving more customers to your business.

It’s not about maintaining your website every day, but don’t leave your website susceptible to hacks, bugs, and crashes.

Why Everybody Should Care About Website Maintenance

January 2, 2021 in Art, Education, how to

In the early days of the internet, website maintenance isn’t a concern. All you have to do is hire a web designer, pay them in thousands, and they deliver. The website sits on the internet and generates leads. During this period, websites requires zero or little attention to get into top shape at all times.

When carrying out maintenance, it’s usually to change wordings or update information on the website. Then, websites were not at risk as they were today. Of course, this was all in the past as thing has changed drastically now, and a website without a maintenance plan heads for the rocks.

about website maintenance

Think of a website as a car; you need to do an oil change every three months or 3000km, whichever comes first. Aside from oil change, there are also other maintenance schedules your car will need to stay functional.

Just like your car, without schedules and regular maintenance, your website will wobble and struggle to achieve the goals for which you’ve created it. In this blog post, we’ll devote space and attention to why website maintenance should interest you;

1. Security

The number one problem of every website lies in its security. You’ll find yourself making the headlines (all for the wrong reasons) when your website security is breached.

Hackers globally are always lurking around a website, hoping to find a vulnerability to explore. They are only going to succeed if you fail in conducting regular and scheduled website maintenance.

Putting an eye on security when conducting website maintenance will save you resources, pain, and anguish. You cannot afford to put your business and your customers at risk by running on outdated software and security patches.

Imagine going to bed at night with your door unlocked. That’s a direct invitation for thieves into your home.

2. Customer Experience

Every interaction a customer has with your business matters. Right from their first visit to your website to speaking with your customer support team.

There are always new versions of web browsers on both desktop and mobile platforms. However, you are still stuck with website themes and templates made for a 2010 browser and device in 2020.

The implication is that your website may not function and display properly on the new browsers and devices. However, your website can deliver fresh, relevant and exciting information to your visitors with regular website maintenance scheduled.

Not forgetting that your links and forms will be working at their best. While you’ll have updated contact information through which you can be reached by a customer ready to take the interaction offline.

3. Search Engine Optimization

The cornerstone of any SEO strategy involves regular updates and maintenance of the website.

As part of your website maintenance routines, ensure that your contents are 100% correct and updated. You stand a chance of being ranked highly on search engines by paying prompt attention to updating your website.

On the other hand, search engines are liable to remove your website from being displayed on search results if it’s infrequently updated. One of the important ranking factors for search engines relies on optimization for mobile devices.

In this case, if it’s been a while you’ve carried out website maintenance, there’s a high likelihood that search engines have left you behind. When a user is looking for information from a mobile device, your website will be nowhere to be found.

4. Engage Current Customers

Obsessing over your current customers starts by delivering enormous value through your website. This starts by delivering value through your website all year round.

While there are myriad of ways to keep your customers engaged and excited, providing them with offers about your product and services has proven effective. This is best done through your website.

Update your website with interesting, exciting, and engaging content that keeps them coming back to your website for more. This could be by publishing content on your blog, publishing an online version of your newsletter, and letting your customers know that you care about them.

Final Thoughts on Website Maintenance

We believe we’ve made a sufficient argument about why you should take website maintenance seriously for your business. You’ve got to invest in website maintenance as much as you’ll take care of your automobiles. Never let it run out of fluids; else it’ll knock.

With regular and scheduled website maintenance, your website will attract fewer hackers and more customers.

4 Undeniable Reasons People Hate Website Maintenance

December 25, 2020 in Application Development, Education

Having a website up and running isn’t the end of the cycle; you need to plan ongoing website maintenance. What we all forget is that the internet is not a safe place. We need to do all possible to keep websites running smoothly and securely.

You may not have realized, but your website stands a chance of being hacked every day. According to Forbes, not less than 30,000 websites are hacked daily. The reason for this is not far-fetched; people hate website maintenance and pay little attention to it.

website maintenance

It’s just unimaginable that due to the hatred for maintenance, website owners lose visitors who are put off by the terrible user experience, buggy performance, and slow loading time. All of these reasons make it difficult for your websites to compete within the crowded space.

Not to forget that without regular and scheduled maintenance, there’s a lot of resources going down the drain. Suppose you are unlucky, and your website gets hacked due to loopholes, or for any reason, experience a downtime. In that case, you’ll need quite the right amount of resources to get it up and running again.

With all of these adverse effects of not conducting website maintenance, it’s essential to understand why people ignore maintenance.

1. Absence of Regular Back-Up

One of the top reasons people hate carrying out website maintenance is the absence of regular website back-ups.

Many often forget that when their website is targeted and hacked, the absence of a back-up could mean the end of the website. In essence, many fail in carrying out maintenance because it is the fear of a restore point in the event of any issue.

2. Additional Time Required

This relates to business owners who combine the task of running their business with running their website. Running a business is challenging on its own. When it’s now integrated with running a website, there’s a lot at risk.

By implication, the business will not have enough time to carry out scheduled and regular maintenance.

3. Lack of Understanding of the Website Metrics

Another reason for the nonchalance of website owners towards website maintenance is not knowing the website metrics.

Imagine driving a car blindfolded; that’s exactly what this does to the website. Without tracking important metrics, website owners will not have a clear view when there are abnormalities with the website.

4. Cost of Maintenance

Many do not consider the cost of what it will take to get a website in the right shape after designing one. The cost of maintenance is determined by complexity, size, experience, and expertise.

When no-mind is paid to these areas during the website design process, a lot will be required as maintenance costs after that.

Final Thought

Rather than look at regular website maintenance from the point of hate, we should consider why people are scared of delving into website maintenance.

From the onset, adequate provision should be made for conducting regular website maintenance. This will eliminate the scare that comes with planning website maintenance.