The Best Plugins You Can Use For Content Marketing On WordPress

March 5, 2020 in Cultivate, Design

Content marketing is a challenging and tricky topic. However, with the deployment of the right kind of plugins, your website can turn into a content marketing machine that can perform well for your business. Here we discuss a few incredible plugins that can let you do an easy job in these lines.

The Best Plugins You Can Use For Content Marketing On WordPress

What is content marketing?

Content marketing refers to the act of producing a piece of content that might be useful to the audience in your industry niche. Usually, this content available for free distribution is hidden behind a lead capture or email form. The viewers can access this through a search or low-budget distribution method. This concept is also called permission marketing. By searching for your content, clicking on your link, and reading it, the viewers indicate that they have permitted you to market this content to them.

Content marketing Vs interruptive marketing

The idea of interruptive marketing can be understood as juxtaposing your content with some conventional tactics of marketing that interrupt your audience while reading. While the customers are consuming your content, the pop-up message might blast in their faces based on the assumption that the readers are not bothered by these messages that they get to see while reading the content they want. Most of such advertisements break the concentration of your audience and take out their time. They are seen to ruin their experience while going through an exciting piece of information. Hence content marketing is more preferred by marketers than interruptive marketing.

Why content marketing works?

  • Content marketing strategy does not interrupt your audience or take them away from the content they are interested in.
  • Since they search for your content and choose to read it, it means your content itself interests them.
  • You give them something that they value and in the process make them learn about your business.

Content marketing and WordPress

Though content marketing can be done from any CMS (content management system), WordPress is especially suitable for content marketing. The WordPress ecosystem is seen highly equipped with the features that can ably support your content marketing as well as SEO efforts.

The best content marketing plugins you can use on WordPress

The best content marketing plugins you can think of for your WordPress site are here. You can choose the right one, depending on the strategy you are contemplating for your content marketing.

  • Yoast

This is especially useful for your SEO efforts.

  • OptinMonster

This is one of the best plugins for including pop-up messages.

  • Gravity Forms

This plugin is very popularly used for lead capture.

  • Google Analytics

This is a useful tool to find out which content is doing the best over the others.

Some nice plugins that can make your content marketing easier

  • Beaver Builder (works well for landing or downloading pages).
  • Quoteability (useful to meet the needs of Twitter-friendly viewers who are ready to tweet out quotes).
  • Perfect Pullquotes (helps incorporate some interesting visual elements into your blog posts).
  • Yet Another Related Posts Plugin (helps engage the readers best by making them stay on the page)
  • Max Buttons (enables add calls-to-action to your content when your theme does not have built-in buttons)

How to choose the right plugin

This list can slightly vary for your website, depending on the theme or framework you are running. If yours has a built-in function, you might not need a particular plugin at all. Also, some plugins might not work with your site. Especially when you are working with a WordPress site, you must make sure through testing that the plugin you choose is suitable for your website.

Merely Interfaces don’t Define a Great User Experience

January 22, 2020 in Cultivate, Design

For a layman or even the amateurs, the concept of excellent user experience is often limited to design-driven ideas and following the set rules and patterns defined by the industry and standardized by the experts.

Yet, there is much to beautiful and useful user experience than simple interfaces, colors, and navigation, etc.

Apart from the basic and classic concepts of design, here are a few items that will constitute a great user experience and will help you design a better product:

  1. Are your notifications troubling the users and doing nothing else?—if your strategy is to annoy users with emails, SMS or even push notifications; you are not providing great user experience.
  2. Keep the process simple, easy, and visible. In every product, there are few discouraged actions like deleting the account or even changing the payment method, but if you keep them obscure and users find it difficult to find those links or buttons, you are not providing great user experience.
  3. Customer support is also a crucial aspect of great user experience. As designers working in a good organization, you should be in continuous contact with the customer service department so that you could be on top of the issues faced by real users.
  4. Ask the marketing department if they have some features that are appealing more to the clients and some features that they don’t like.


Excellent user experience is a combined effort of all the departments of an organization and should never be limited to colors, navigation, and typography. Yes, these elements are essential but not exclusively responsible. As an organization or a business manager, it is necessary to make everybody understand this and pitch in feedback and inputs so that the designers could work on creating a useful product or feature.

The Benefits of a Minimalist Web Design

December 19, 2019 in Cultivate, Design

Have you seen or been a part of a website of a company that started from scratch and ended up jam-packing everything, and the final result is a clutter-house of marketing and self-boasting copy and visual display?

Yes, it is a story of the maximum of websites that want to fill the users with every information that they have, irrespective of whether the user is actually looking for that info or not. Every department of the organization wants to stake a claim at the premium web pages and want to show off their maximum achievements, capabilities, and strengths.

However, minimalist web design is something that could help in actually driving the business—the prime motive of a company’s website. Here are a few points to drive the point home:

  1. Because not all do it, the minimalist design brings a sense of uniqueness and almost exclusiveness which generates tremendous interest in the eye-heart unit of a user.
  2. Because you have followed the minimalist guidelines, there is clarity of purpose in everything that is shown to the user. There are not confusing breadcrumbs, icons, or misleading links.
  3. Because there is a sense of purpose in the design, it helps in achieving the objective easily and quickly—there would be an action from the users’ end, which is obviously what the website was built for.
  4. Even if the trend changes in the web design world, you are safe because you have taken a different route, which does not need change.
  5. Apart from being unique, it also takes lesser time and gives you the ability to focus better on every element of the website—whether it is a picture, a text copy, or any other element.

The minimalist web design is something that can generate tremendous value for your website; however, it should have a definite purpose to begin with. Simply reducing the number of images and text won’t do it. Try it, and you will see the change!

Understanding the Difference between User Experience (UX) and Usability

December 16, 2019 in Cultivate, Design, how to

In the recent past, you must have come across these two terms used interchangeably by designers across the world. For a layman, there is not much difference between these two terms, though they stand apart when looked and pondered upon carefully. In this post, we will try differentiating both these terms and understand their implications in a better way.

  1. User Experience (UX)

Use experience is pretty subjective, and it includes all the emotional and functional response of an end-user towards a particular product of a brand. It may include all the services and products and the company in general itself. Designers should focus on the user experience, adaptability, desirability, and the value of the product.

  1. Usability

Usability refers to more about the degree of ease with which a user can operate a product—it includes the degree of ease of learning. The degree of ease of learning to use the product, the degree of making fewer errors while using the product, and the degree of satisfaction a user gets while using the product. While designers focus on usability, they focus on functionality, learnability, flexibility, and the industry-design of the product.

Different goals of both the terms

It is essential to know what their goals regarding a product are. So, for example, in the case of a website, the only usability goal would be to be easy—so that the user could use the site quickly. However, regarding the user experience, the website’s overall experience and how it interacted with the user is crucial, how the user feels while using the site, and even after using it—both these scenarios would include the user experience.

Understanding and Using Guerrilla UX Testing for Better Results

December 14, 2019 in Cultivate, Design

More often than not, design teams avoid testing new products and apps because of the resources and the cost involved in testing. Guerrilla UX testing technique presents an economical way of doing just the right thing before you end up spending money and time on designing a product or a feature that nobody would want to use.

What is Guerrilla Testing?

Though it may sound a bit weird and trespassing, Guerrilla testing involves approaching people in cafes and public places to show them your prototype or even ask to use the product. It is a simple process like any basic questionnaire would have—introduction, taking permission, asking them to use the product, observing or recording their usage, thanking, and moving away. The only difference is that it is not done purely on a paper or a website form. It has to be done in person.

Benefits of Guerrilla Testing

  1. It gives you crucial information about the usability issues early.
  2. It provides sufficient insight and observational information about the user behavior related to particular features of your product.
  3. It helps in creating validation points and testing the hypothesis based on which you are building your product.
  4. It is easy, cheap, and can be conducted on a need-based scenario. There is no minimum or maximum user count that you need to fulfill.
  5. There is no need to hire an expert tester—anybody could handle interaction and note down what the user did and went through.
  6. If your product does require deeper testing, the Guerrilla testing can be used as a demonstration for the stakeholders or investors to make them believe that testing is an integral part of your product development.

A great way of testing

Without a doubt, any UX design or product can benefit from Guerrilla testing, and there is hardly fretting that is involved. The only need is to know its importance and crucial significance in the development cycle of a product.

Why is Usability Design Important for any Product?

December 11, 2019 in Cultivate, Design

The simple definition of ‘Usability’ of any product, as clear from the name itself, is the degree of ease and satisfaction a user gets when he/she uses the product in a particular scenario for a specific task or objective.

If the product has a higher degree of ‘usability,’ the users will like it, and there are higher chances of the product getting popular and being sold. That’s why it is one of the most beneficial and necessary aspects that any UI/UX designer needs to consider while designing a product.

Further, whether it is a product, a website or even a form that needs to be filled by the user, ‘usability’ of the design is one of the paramount metrics that designers and product managers need to focus on coupled with aesthetics and other similarly crucial elements of flawless design.

What constitutes a ‘Usability’ design?

Some of the points that a UI/UX designer has to keep in mind include:

  1. The design should assist the user in operating the product easily
  2. There should be complete visual clarity
  3. The design should be helpful in error prevention
  4. The user should feel a sense of freedom and control while using the product instead of feeling insecure about a new and align environment
  5. As much as possible, the design should have a match between the system and the real world

Usability Design Thrives on Usability testing

Usability testing helps in ascertaining that the users’ expectations are met, matching the product with the real-world, and removing flaws. The best ‘usability’ designing comes through iteration of design elements through usability testing, which is done involving real users of the product. The feedback provided by these real users will give any designer valuable inputs about the ease, efficiency, and satisfaction that they feel while using the product. Based on these inputs, the designer can quickly improve and achieve the maximum degree of usability.

Useful Tips for a Great User Experience of Your Website

September 6, 2019 in Cultivate, Design

Though the long-standing adage still holds that ‘Content is the King.’ When it comes to making a website popular with the audience, yet user experience plays the most significant role in conversion rate and increases the time spent on your website, which is a great metrics for usability, accessibility and overall utility of your website. So, while you build your website or landing pages, consider these following tips:

  1. While creating the home page, link the logo to the homepage. Keep it simple and small and does not bombard the eyes of the users with too many details.
  2. Always have a decent loading speed. You will need a professional to make sure that the loading speed does not increase more than 5 seconds, though 3-4 seconds are considered ideal.
  3. When it comes to the ‘Call-to-Action’ buttons, make sure they are prominent, convincing and have a pleasing color and text combination.
  4. Try bringing a mixture of images and videos with the textual content on your web pages.
  5. It is always helpful if you could have a search field that could help users to quickly more content, features, etc. on your website.
  6. Never make them fill long forms etc. to contact you. Keep it short and simple. If possible, try to get a chat box.
  7. When it comes to the written content, try to make it more attractive through formatting and style. Use short sentences and bullet points. The color, size, and the background of text also play an important role in the readability of the content. If possible, use a white background and black color for the text.

Also, try using A/B testing with your users so that you could get more immediate data about the user behavior and how your users are using your website and what reactions they are having for particular pages, elements, and features. Based on that, you should also tweak your design.

Tips to Care About Your Microcopy

September 5, 2019 in Cultivate, Design

Whether you are a visual designer, producer, developer, product owner or tester, you must focus on the user experience. You must use the effective use of words that can compel the users to navigate, learn about and experience the product and hence the interface writing must be as effective as possible. A good micro-copy is half the product. Here are a few tips to perfect your micro-copy.


Every segment of the microcopy must educate, explain and simplify the process and let the user complete a task. The thumb rule for this is to see that you never give something that is not useful and you never forget to include something that is crucially needed to create a user-friendly experience.


Most times your first copy will have too many words. Make thorough editing and Make use of apps like Hemingway to make your copy as concise and clear as possible. Use active voice only and know that brevity is the key to let the users feel they can complete the tasks quickly.


It is natural for humans to be curious and want to know things. Interacting with your user on the UX must look like a conversation that engages them and clarifies most of their possible doubts. If your customers can feel you are more open and transparent, they will like to engage with you more in a productive way.

Address the design

Consider how the copy relates to the visual and technical elements. The words must go along with the processes and never before or after them. For instance, a help copy for a form field must sit within the field to reduce the scrolling. Put words at the sketch phase. Never use lengthy lines in place of words.

Test it with people

The real validation of your micro-copy comes when you test it with users and get to know how they find it. Address the concerns they raise during the post-production phase and perfect it for surpassing user experience.

Resources And Tutorials Online To Learn Adobe XD

September 5, 2019 in Cultivate, Design

A lot of designers find Adobe XD a smart toolkit for graphics designing. Landing in front of us as a stable version now, this is an incredible kind of go-to application for creating highly engaging prototypes for websites and mobile apps. After its launch in 2016, Adobe XD has continuously added several exciting and useful features to meet the robust expectations of designers effectively. Here are a few online resources and tutorials deemed as the best places to learn to work on Adobe XD.

Resources And Tutorials Online To Learn Adobe XD

# Adobe Experience Design Tutorials

You will find this on the Adobe Systems official website. The tutorials have some videos on teaching the Adobe XD fundamentals. If you wish to learn the basics of this platform and enhance your knowledge of working on it, this is a great resource. The main focus on the tutorials includes teaching you to create a website or app design and layout, interactive prototype designing and how to use the UI toolkits to design.

# Udemy

Udemy is, in fact, a set of tutorials that will expose the different facets of Adobe XD toolkit and teach you how to use them effectively to create a prototype, design the icons and an app screen. It needs onetime payment, and you can access the video tutorials on your mobile or TV. If you are keen to learn the essentials of prototyping and app design, this is a great place to consult.

# What’s New In Adobe XD

A highly exciting tutorial that shares beneficial information on using Adobe XD. Created by the lead designer of Adobe XD, the tutorials focus on some unique functions and applications of this platform. You will benefit from a virtual tour of the Adobe XD and discover how you can make the best use of the toolkit for achieving the desired results.


For beginners in designing, Dansky is one of the best resources to master Adobe tools. This website is an exhaustive place to learn everything you wish to learn about Adobe XD. The various tasks a designer can do on this platform like UI design, creating responsive layout grids and artboards and wireframing, you can get to know about everything you will need to learn to be able to work efficiently on Adobe XD.


Digital artists will find this resource one of the best one online. This resource can teach you the different kinds of graphic design applications on Adobe XD. If you are a newbie to Adobe XD, you will find this tutorial a great avenue to gain a comfortable command over the platform. There are seven tutorials on this site that teach the viewers about the different functions of Adobe XD.

#How To Create Icons In Adobe XD

Icons creation is a critical task connected to website designing. This tutorial teaches the viewers how to make beautiful icons easily and naturally. You will learn how to create icons in a step by step way. You will be exposed to the different features of Adobe XD to create great icons.

Popular React Native Development Tools That Might Interest You

September 4, 2019 in Cultivate, Design

When it comes to mobile app development, the developers have access to a large number of tools and technologies to choose from. However, it is not possible to make a random pick. When you are into programming, you must be able to meet the exact needs of your clients in an effective way and at an affordable cost. It is also important to match the expected output timeline. If you wish to achieve these parameters, you must make the right selection of the technology you will use. These days, React Native has popularly grabbed the attention of the developers by helping them create powerful mobile apps. Here are some popular React Native development tools that might interest you.


This is an open-source text editor developed by GitHub. It can work equally well on different kinds of platforms including Linux, OS X, and Windows. The programming language used for writing is Electron. The services it offers include editing on the cross-platform, in-built package manager, smart auto-completion, ability to browse multiple files in a single window and customizable designs and themes.


This is a tool developed around React Native and is meant for creating iOS and Android apps with the help of React Native and JavaScript languages. This open-source technology is developed by Expo and some of the services it offers are documentation, community forms, slack community, and a range of very useful development tools.


This is an open-source tool that works on JavaScript and JSX to analyze the source code and find out the programming errors if any. Running on Node.js, it is cross-platform compatible on Windows, Mac, and Linux. A lot of React Native developers look up to this tool as it facilitates clear documentation and communication, transparency, customizable plugins, in-built plugins, and many others.


This tool is highly recommended by React Native Programmers due to its static typing feature. This tool allows for faster and smarter coding that can also be highly relied upon. The services it offers include type inference, customizable JavaScript, easy integration, feedback in real-time and others.


Nuclide is yet another open-source React Native tool that assists the developers in software development. The aspects that make it highly preferred are it facilitates hackability and enables access to a community that can help in several ways. The services it offers include inbuilt debugging, remote development, hack development, JavaScript development, task runner, working sets, and mercurial support besides many others.

Visual Studio Code

Developed by Microsoft, Visual Studio Code is a powerful and yet an open-source code editor. Working on cross platforms including Windows, Mac and Linux, this code has been developed in the programming language including TypeScript, JavaScript and Cascading Style sheets. It rich functionalities include debugging codes, customizable and extendable themes and languages, in-built Git command and smart coding with Intellisense besides some others.

Final note

Pick the right tools that can suit your purpose and scenario very well and make your app development process on React Native extremely easy and highly enjoyable besides meeting the best of your clients’ expectations.

Black Background Design For A Website: When And How To Do It

July 24, 2019 in Cultivate, Design

Designers have been approaching black color with a passion for so long. Black is a mysterious color that has helped achieve stylish, energetic and elegant designs. Here we discuss when it makes sense to go for black background and how to go about the idea of implementing a black background for a website.

Black Background Color

The background 

The ultimate objective of a website design is a positive user engagement. Hence it is necessary to emphasize the important elements. Designers achieve this by creating a hierarchy meaning highlighting the most important things prominently than the others in an order.

The real challenge while deploying black color for the background is this. Black is perhaps the heaviest color and hence it will become difficult to highlight the other elements. Nevertheless, black can be used to emphasize the other content.

Guidelines to deploy black background 

  • Never go for black background when you have too much content.
  • Deploy text on a black background carefully.
  • You can use the black background for images and graphic elements.
  • It will work out well when you use a black background for smaller elements in order to point them out to a different color.

Important points to note

Usually, people feel familiar, comfortable and secure with white color. Hence the experts on user experience always stress on using white the most. Black is associated with depressive, sad, serious and negative tendencies. Though we cannot change this perception overnight, you can deploy black color thoughtfully to get the most out of it when you have compelling reasons to go for black background. Black color background can be an option for portfolio websites, studio websites, elite product presentations, and to provide unconventional content.

Tips to deploy the black background

  • Create a lot of white backgrounds.
  • Use bigger fonts on the black background
  • Use black background for sections you wish to emphasize, header, footer and navigations, comments and pop-ups.
  • Go for black background only when the situation is right for it.