Let’s ignore the bounce rate and session times for a while and focus on how mobile app design can further improve user experience. With the smartphone market’s astronomical boom, attention has to be provided to the mobile app design experience.
While mobile apps have contributed to most businesses’ success, a lot have also failed due to their mobile app design. Just take a visit to the app stores; you’ll notice apps with few downloads; if you probe further, you’ll notice that a poor mobile app design was done.
To this end, we’ll be highlighting some secrets of mobile app design to put you ahead of the competition;
1. Have a Knowledge of Whom You Are Designing For
There’s a need to have an understanding of the intended audience for your product. Through this, you’ll create a user interface that suits the users’ visual and functional needs.
That’s why there’s a shift towards blending the roles of UI and UX designers. This is to make choices based on the preference of the users without sacrificing functionality.
2. Be Able to Overcome Choice Paralysis
Have you thought of the reason behind Mark Zuckerberg’s simple choice of Grey Shirt? That’s because he has been able to overcome choice paralysis. With a single color, he has reduced the number of decisions he has to make daily.
This also applies to your mobile app design choices. Leave your users only with a few decisions to make. Else, you’ll get them overwhelmed with options, leaving them to drown in choices.
3. Understanding The Sense of Progression
In mobile app design, you cannot avoid the need to make use of lengthy forms and processes in mobile app design. For example, when you are working on a financial app, there will be a lengthy time and process to complete.
However, to give the users a sense of progression, you need to show where the users are and what is left to be done. The idea is to make users less frustrated by knowing when the process will end.
4. Be Visual in Your Feedback
Think of feedback as a gift from your users, and it should be treated as such within your mobile app design. When new feature added to the design, intimate the users, and be aware of the new additions.
Through every interaction within the interface, provide visual feedback. For example, suppose they are making a payment, and it is successful. In that case, it is imperative that you provide visual feedback. With visual cues and animation, users can acknowledge the completion of tasks.
5. Learn to Make Use of User-Generated Contents
While copywriting works, people trust others’ words better than what your copywriter might have put together. Look through e-commerce websites; they are quite intentional about customer reviews. There’s a reason for it. That’s because their target audience trusts them better.
In your mobile app design, find a medium to bring in user-generated content. Be strategic about its placements, and your client will thank you for it in the end.
6. Employ the Power of Imagery in Your Mobile App Design
While imagery is known for being able to enhance an interface visually, there’s more. With imagery, you can direct your users to specific places on the interface. It’s all about taking advantage of your users’ line of vision through imagery.
Learn to find a way to grab the subconscious of your users with imagery. Guide them to the call to action without even asking them to take any action. Leave the rest to the power of their minds.
7. Stick To The Design System
More often, more than a single person works on a mobile design. To ensure consistency, there’s usually a design system in place. More like a template to guide everyone regardless of the pages you are working on.
It’s about having a collection of reusable components and guided by a clear standard. With a design system in place, you’ll arrive at a consistent interface without jeopardizing your creativity.